Here’s a good compositional design exercise with only one pictorial element to consider.
This was a quick exercise in creating the composition of a form within a frame. Here the frame is used as a visual device to create different interpretations of the form, acting as a reference to the subject, allowing aspects such as size and position to be brought to the design.
I first mapped out the general structure/form of a 3d object, a large plastic bottle, by drawing loosely in pencil, from different viewpoints. Then. positioned the form within the frame to:
1.Make it look small/insignificant
2.Create an abstract design
3.Create a dynamic interplay between positive & negative space
4.Give a feeling of immense size/weight
This thinking plays a part in most design projects whether it is image or type.
Not all design projects revolve around the computer. It was great to get my paints out for this design, creating an illustrated, three dimensional fold-over card for a zoo, to be utilised as an invitation or merchandising for an exhibition.
I used gauche, because of the colour intensity it provided, but applied it as watercolour. For this prototype I painted on watercolour paper, which was easy to fold without the paint cracking.
(Size: 10.5cm x 15cm x 75cm)
The visual impact of colour solutions
“Colour is a powerful tool ….it helps consumers engage….and is a critical factor in the success of any visual experience.”
My initial foray into exploring and analysing the use of colour began with the Brief to design a logo, business card and menu for a Mexican cafe, veering into the arena of Brand Identity.
Colour influences the observer’s response by stimulating emotions and communicating on levels other than reason and intellect. Colour can excite, impress, entertain and persuade.
Mexican culture is typified by brilliant colours and vivid decoration: colourful festivals, traditional dress (the brightly coloured serapes and women’s bright flouncy dresses), decorative tile work in colourful floral and geometric designs, piñatas, murals, hanging mobiles and other bright ornaments. Red and green, the colours of the Mexican flag (along with white) are prominent and are often used in Mexican imagery to identify the country of origin.
The use of fully saturated colours provides the most contrast, but tints and shades, whites and blacks are also used in abundance. The aesthetic heritage of Mexico is reflected in the abundance of vivid colours and in this way a link to the past is maintained through folk art, decoration and festivals. Colours are employed both for their symbolic significance and for purely decorative purposes
For this exercise I initially had some fun experimenting by creating a logo from scanned powdered chilli. But for my final design, chose to draw on the colours of the Mexican landscape, its heritage and traditions: reds, greens, yellows and blues – a festive palette.
The logo and Colour Palette:
A great reference site for colour information:www.worqx.com